Roger Federer opens LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe” and plays tennis show match with ski racer Lindsey Vonn
LINDT Swiss Chocolate Heaven has been officially opened by none other than LINDT brand ambassador Roger Federer.
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN on July 16, 2014 at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railways and LINDT brand ambassador Roger Federer. The highlight of the opening event was a tennis exhibition match between Federer and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made. Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.” And Urs Kessler, CEO of the Jungfrau Railway, agrees: “SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services, and provides attractive added value for our visitors.”
However, the real highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”